MCGRAW'S DRAFT HOUSE | Investor Deck

Premium Sports Bar & Craft Beer Destination

Nashville East Bank Stadium District 2027

Prepared for Investor Review

01 The Spot

Your crew's go-to before and after the game.

40 taps. Big screens. Good food. The kind of place you text "meet me at MCGRAW'S" and everyone knows exactly what they're walking into.

Not a honky tonk. Not a chain. Not trying to be fancy. Just a really good bar in the best sports district in the country.

40

Craft Taps

10.5K

Square Feet

3

Distinct Zones

60+

Screens

Concept Render — Social Floor

02 The McGraw Advantage

The only name in America that bridges sports and music.

The Father

Tug McGraw

MLB Pitcher • 1969 Miracle Mets • 1980 World Series Champion

Tug McGraw's leaping celebration after the final out of the 1980 World Series is one of baseball's most iconic images. His rallying cry — “Ya Gotta Believe” — became a battle cry for every underdog in sports.

World Series Champion 19 MLB Seasons Ya Gotta Believe

The Son

Tim McGraw

Country Music Icon • Actor • 30+ Year Career • Currently Touring 2026

106 million records sold. 49 #1 singles. 19 #1 albums. 3 Grammys, 21 ACMs, 14 CMAs. And every time the Predators score, 17,000 fans sing his song. That’s not a marketing strategy. That’s a 15-year head start.

106M+ Records 49 #1 Singles Preds Goal Song 3 Grammys

106M

Records Sold

Worldwide

49

#1 Singles

Worldwide

30M+

Social Reach

All platforms

$1B

Box Office

Film & TV

3
Grammys

21
ACMs

14
CMAs

10
AMAs

Brand DNA — Built for a Sports Bar

Sports Music Family Health & Fitness Giving Back

McGraw’s audience is the sports bar audience: 72% ages 25–54, 65% HHI $75K+, 178 outdoor/sports affinity index. The Blind Side. Friday Night Lights. 1883. The NFL Draft. This isn’t endorsement — it’s identity.

Active Right Now

Pawn Shop Guitar Tour 2026 — 33 cities, 600K+ projected attendance, Live Nation. Stadium shows at Fenway Park, Target Field, Hersheypark. Brand awareness is at peak during our fundraise.

03 The Location

Nashville's $2.1 billion stadium district needs a bar.

New 60,000-seat Titans stadium opening 2027. Oracle's $4B+ world headquarters campus. 989+ hotel rooms planned. Mixed-use everywhere. First-mover advantage in a once-in-a-generation development.

$2.1B

Stadium district
investment

60K

Seat
stadium

989+

Hotel rooms
by late 2027

16.9M

Nashville
visitors / year

86

New residents
per day

$11.2B

Annual visitor
economy

Super Bowl LXIII — Nashville, 2029. Two years after we open.

Titans Stadium Oracle World HQ ($4B+ campus) TPAC ($600M+) 989+ Hotel Rooms East Bank Residential

04 Brand & Design

Three zones. One bar. No bad seats.

60%

The Social Floor

High-tops • Main bar • 40 taps • Game day energy

30%

The Lounge

Leather booths • Conversation • Writer's Corner

10%

The War Room

12 seats • Craft cocktails • Tennessee whiskey

Nashville materials. Crab Orchard sandstone. Reclaimed white oak from Central Tennessee barns. Pressed copper ceiling. Peter Nappi leather. Every surface has a story.

Crab Orchard

White Oak

Copper

Leather

Iron

S

32 Screens + LED Video Wall

Every sightline covered. 180" main wall behind the bar. Zone-controlled audio. Daktronics-grade displays.

D

40-Handle Glycol Draft Tower

Centerpiece of the bar. Visible from the door. 28°F glycol lines from keg to glass. Digital tap list updates real-time.

A

Acoustic Zoning — Nashville-Engineered

75-85 dB social floor. 65-75 dB lounge. 55-65 dB war room. Recording studio consultants design the sound.

L

270 Seats / 350 Capacity

High-tops, bar rail, leather booths, communal tables. Patio adds 60. Flexible for game days and quiet Tuesdays.

05 The Draft Program

40

Taps on Draft

Nashville First

Local Lineup

Half the taps dedicated to Tennessee breweries. Bearded Iris. Southern Grist. Yazoo. The best stuff brewed down the road.

Always Changing

Roster Moves

Seasonal rotations. Limited releases. Guest taps. The menu changes like a lineup — keep it fresh, keep them coming back.

Game Day

Scouting Reports

Every tap gets a scouting report card. Style, ABV, flavor, origin. Pick your beer like you're picking a draft prospect.

40-Handle Glycol Draft System

The Draft Board

Every tap profiled like a scouting report. Style, ABV, flavor, origin. Real-time digital board updates from the keg room.

Scouting Reports Call-Ups Retired Numbers

Draft beer margin: 82% • Blended beverage margin: 80% • 40-tap system pays for itself in 4 months

06 The Menu

Stadium District Elevated.

Scratch cooking. Southern-influenced. $14–28 entrees. A tight 35-item menu that's executable at volume and worth coming back for on a Tuesday.

$38–45

Avg check
(food + 2 drinks)

76%

Food
margin

400

Peak covers
per service

70/30

Permanent /
seasonal split

Sourced Local

BeefTN ranches — Springer Mountain, Creekstone

BreadDozen Bakery, Silke’s Old World

ProduceNashville Farmers’ Market — 30%+ local

Hot ChickenProprietary house blend

07 The Difference

You already know what we're not.

Not this

×Broadway tourist trap with $18 beers

×Sticky-floor wings chain — 200 TVs, no soul

×Celebrity vanity project that's all merch, no vibe

×Pretentious gastropub where you can't cheer

This

✓Your local spot that happens to be in a stadium district

✓Great craft beer, good food, game on every screen

✓Where locals bring their out-of-town friends

✓Game day HQ. Tuesday night regular. Both.

08 Programming

365 days of reasons to show up.

~50 pro & college game days per year drive 2.5x revenue. But the programming fills every other night too.

Game Day Matrix

NFL — Titans20–22Primary

NHL — Predators41+Primary

NCAA Football14–16Primary

March MadnessTourneyPrimary

Nashville SC17Secondary

UFC / Boxing PPVMonthlySecondary

Tentpole Events

Super Bowl LXIII
Nashville, Feb 2029

5–8x

NFL Draft
Annual

3–5x

March Madness
Mar–Apr

2–3x

CMA Fest
June

2–3x

Weekly Programming

MonMNF + Music Monday acoustic set

TueTap Takeover — featured brewery

WedTrivia at the Taps

ThuTNF + Songwriter Spotlight

FriFriday Night Lights — DJ, late hours

SatCollege GameDay HQ

SunNFL Sunday Ticket — all day

Private Events & Corporate

Full venue buyout$15–25K

Booth zone (private)$3–5K

Craft bar zone (private)$5–8K

Corporate game day$2–10K

Y3 events revenue$800K–1.2M

Super Bowl LXIII Nashville (2029): Nashville is a leading bid city for the 2029 Super Bowl at the new Nissan Stadium. 10-day programming. National media broadcasts. Tim McGraw appearances. Corporate hospitality packages. $500K–$800K revenue target for Super Bowl week alone.

09 Unit Economics

The numbers work.

$8.5M

Target AUV
(Mature Y3)

21%

EBITDA
Margin

$810

Revenue
Per Sq Ft

2.4x

Game Day
Multiplier

Revenue Build

Food$4.4M (52%)

Beverage$3.1M (36%)

Events & Programming$790K (9%)

Merchandise$210K (3%)

Total Revenue$8.5M

P&L at Maturity (Y3)

COGS($2.04M) 24%

Labor($2.64M) 31%

Prime Cost55%

Occupancy($850K) 10%

Operating + G&A($1.19M) 14%

EBITDA$1.78M

Margin Drivers

Draft beer margin82%

Blended bev margin80%

Food margin76%

Break-even73%

Payback3.8 yrs

Game days / year~50

Benchmarks: Walk-On's $4.8M AUV (8K sf) • Twin Peaks $5.3M (7K sf) • BWW $3.6M (6K sf). Our model: premium draft program + stadium-adjacent traffic in a lean 10.5K footprint at $810/sf — top decile.

10 The Build

Where the $7.5M goes.

Line Item Amount %

General Construction & Buildout$2.10M28%

Kitchen & Bar Equipment$650K9%

FF&E (Furniture, Fixtures)$480K6%

AV / Technology / POS$520K7%

40-Tap Glycol Draft System$180K2%

Architecture & Design$350K5%

Signage & Exterior Branding$250K3%

Lease Deposit & Pre-Construction$400K5%

Pre-Opening (Hire, Train, Soft Opens)$450K6%

Initial Inventory & Working Capital$350K5%

Legal, Permits, Licensing, Insurance$320K4%

Marketing & Launch Campaign$250K3%

Contingency (10%)$700K9%

Developer Fee & Soft Costs$500K7%

Series A Equity$7.50M100%

Allocation

$7.5M

Hard Build & Equipment — $3.4M (45%)

Soft Costs & Design — $920K (12%)

AV & Technology — $520K (7%)

Pre-Opening & Ops — $1.2M (16%)

Marketing & Launch — $250K (3%)

Contingency & Reserve — $1.2M (16%)

Build Timeline

Q1 '26Close raise. Finalize lease on East Bank pad.

Q2 '26Architecture & permits. GC selection. Equipment spec.

Q3 '26Construction begins. AV & draft system fabrication.

Q1 '27FF&E install. Hire GM + key staff. Training begins.

Q2 '27Soft opens. Friends & family. VIP launch event.

Fall '27Grand opening. Timed to Titans season kickoff.

Total capitalization: $9.05M ($7.5M equity + $1.05M landlord TI + $500K equipment financing). Investor capital is leveraged 1.2x with non-dilutive sources.

11 How It Works

Three roles. One business.

The same model behind Nashville's biggest celebrity venues — TC Restaurant Group runs Jason Aldean's, Luke Bryan's, Morgan Wallen's. Ryman Hospitality runs Blake Shelton's Ole Red chain. The artist is the brand. A professional operator runs the restaurant.

★

The Brand

Tim McGraw / TMEH

Owns the name, likeness, creative vision. Controls menu direction, design, events, partnerships. Shows up for openings, media, marquee nights.

Retains: Brand control + majority economic upside

↔

⚙

The Operator

Management Partner

Runs the restaurant every day. Hires 75-95 staff. Manages kitchen, bar, floor, vendors, inventory. 15+ yr multi-unit track record required.

Earns: 4-6% of gross + EBITDA incentive above threshold

↔

▲

The Capital

Series A Investors

Provides $7.5M to build and launch. Preferred equity with downside protection. No operational involvement required.

Receives: 8% pref return + exit at 1.78x base MOIC

Tuesday (Normal Day)

Staff on shift22-30

Covers295

Avg check$48

Daily revenue$14,160

Kitchen crew5-7

Bartenders3-4

Titans Game Day

Staff on shift48-62

Covers620

Avg check$68

Daily revenue$42,160

Kitchen crew10-14

Bartenders6-8

Daily Dashboard — What the Operator Manages

Food cost %Target 24%

Pour cost (bar)Target 18-20%

Labor % of revenueTarget 28-32%

Prime cost (food + labor)Target <55%

Ticket time (order → food)12 min / 8 min game

Table turns per shift2.5-3x / 4x game

Operating Partner Targets

Tier 1

Levy Restaurants

200+ sports/entertainment venues • Nashville presence • Titans alignment

Tier 1

Delaware North

50+ major sports venues • Celebrity brand partnership experience

Tier 2

Strategic Hospitality

Nashville-based • Pinewood Social, Sinema, The Catbird Seat

Operator Hires

GM

General Manager

Runs the floor. P&L ownership. $85-110K + bonus

EC

Executive Chef

Menu execution, food cost, kitchen team. $80-100K

BD

Beverage Director

40-tap program, pour cost, craft relationships. $70-90K

Management Agreement: 5+5 year term. Operator earns 4-6% of gross revenue + 10-15% EBITDA incentive above threshold. TMEH retains brand control, creative direction, all remaining profit. Proven Nashville model — same structure as Ole Red, Jason Aldean's, Luke Bryan's 32 Bridge.

Y1-2

Prove It

Hit $8.5M AUV. Document every system. Build the playbook.

Y3

Validate

Open Unit 2 (Dallas). Prove it works outside Nashville.

Y4

Franchise

File FDD. $50-75K franchise fee. 5-6% royalty on gross.

Y5+

Scale

2-3 units/year. Royalty income at ~90% margin.

12 Strategic Partners

Relationships that can’t be replicated.

Sports Integration

Tennessee Titans

In-stadium cross-promo. Player appearances. “Draft House + Titans” ticket bundles. Official away-game HQ. 60K captive audience per game.

$500–900K/yr value

Nashville Predators

Tim’s goal song = 15-year built-in brand. “Smashville at the Draft House” playoff programming. Shuttle partnership East Bank to Bridgestone.

Nashville SC

17 home games. Growing MLS fanbase. Match day programming and watch parties.

Craft & Spirits

AnchorBearded Iris · Yazoo · Southern Grist — permanent taps + exclusive collabs

RotatingTN Brew Works · Jackalope · New Heights — quarterly features

GuestOpen to all TN craft — monthly, voted by app users

Jack Daniel’s Uncle Nearest Nelson’s Green Brier Chattanooga Whiskey

Spirits partnerships: $100–150K/yr revenue

Media & Technology

Content“The Draft Room” podcast · “Behind the Taps” docuseries · Game Day Live streams

TechDraftKings / FanDuel — sports betting & fantasy integration

SponsorSamsung / LG (AV) · Uber / Lyft (safe ride) · Amex (cardholder perks)

TMEH Cross-Promotion

RodeoMusic City Rodeo — cross-ticketing, talent, co-branded merch, watch parties

Tim6–8 appearances/yr · “Tim’s Picks” monthly · Social media content engine

13 The Investment

$7.5M

Series A — Nashville Flagship

Return Profile (Year 5 Exit)

Conservative

0.96x

MOIC

Base Case

1.78x

MOIC • 12.2% IRR

Upside

2.73x

MOIC • 22.3% IRR

StructurePreferred equity

Preferred return8% cumulative

Payback target3.8 years

Exit horizon5-7 years

Minimum investment$250K

Scenario Analysis

Bear (70% AUV)$5.95M • 14% EBITDA

Base (100% AUV)$8.5M • 21% EBITDA

Bull (120% AUV)$10.2M • 25% EBITDA

Expansion Roadmap

2027

Nashville

→

2029

Dallas

→

2030

Atlanta

→

2031

Vegas

Comparable Exits: Walk-On's 10-12x EV/EBITDA • Topgolf 11-15x • Raising Cane's 16-20x. Single-unit trades at 5-7x. Multi-unit platform with franchise = 9-14x. The expansion story is where returns are made.

From Tug McGraw's World Series leap to Tim's Preds goal song —
the McGraw name means sports. 17,000 fans sing it every game.
That's not a marketing strategy. That's a 15-year head start.

Nashville. 2027.

$7.5M

Series A

$8.5M

Target AUV

21%

EBITDA

1.78x

Base MOIC

Fall '27

Grand Opening

Let's build this.

invest@mcgrawsdrafthouse.com

Your crew's go-to before and after the game.

The only name in America that bridges sports and music.

Tug McGraw

Tim McGraw

Nashville's $2.1 billion stadium district needs a bar.

Three zones. One bar. No bad seats.

The Social Floor

The Lounge

The War Room

32 Screens + LED Video Wall

40-Handle Glycol Draft Tower

Acoustic Zoning — Nashville-Engineered

270 Seats / 350 Capacity

Local Lineup

Roster Moves

Scouting Reports

Stadium District Elevated.

The McGraw Smash

Starters & Shareables

Mains

Game Day Express

Sourced Local

Three-Zone Menu

You already know what we're not.

Not this

This

365 days of reasons to show up.

Game Day Matrix

Tentpole Events

Weekly Programming

Private Events & Corporate

The numbers work.

Revenue Build

P&L at Maturity (Y3)

Margin Drivers

Where the $7.5M goes.

Allocation

Build Timeline

Three roles. One business.

Daily Dashboard — What the Operator Manages

Operating Partner Targets

Operator Hires

Relationships that can’t be replicated.

Sports Integration

Craft & Spirits

Media & Technology

TMEH Cross-Promotion

Return Profile (Year 5 Exit)

Scenario Analysis

Expansion Roadmap